[SPOTV News = Reporter Choi Min-woo] KBO and Shinhan Bank held a signing ceremony with representatives from both companies gathered on the 11th and extended the KBO League title sponsorship contract for two years until the 2025 season. Shinhan Bank, which has been the KBO League title sponsor for a total of eight years since 2018, is recorded as the longest-serving sponsor in history.

Over the past six years, Shinhan Bank has launched financial products specialized for baseball fans, such as professional baseball deposit/savings products and team-specific credit/check cards, and has produced daily content such as game predictions and Sol Quiz through the Sol Baseball platform to engage with baseball fans. We have been communicating. In addition, activities for the local community were carried out, such as collecting donations through All-Star fan voting and participating in autographed uniform charity auctions. In particular, even during difficult times due to COVID-19, we have increased our contact with baseball fans through continuous sponsorship and various online marketing such as Metaverse fan meetings, and have achieved recognition as the representative sponsor brand of the KBO League by recording an average media exposure effect of approximately 260 billion won per year. It is expanding.

KBO and Shinhan Bank plan to strengthen integrated online and offline marketing starting next season, expanding opportunities for interaction with baseball fans and providing various benefits. In addition to events through existing online platforms, we plan to conduct programs that baseball fans can enjoy and experience on-site, and in the long term, we plan to expand the scope of our activities by engaging in social contribution activities such as supporting youth baseball to expand the base of the baseball world.

Shinhan Bank President Jeong Sang-hyuk said, “Shinhan Bank has been with the KBO on a journey through the COVID-19 period to exceed 7 million cumulative spectators,” adding, “We will provide baseball fans with a variety of enjoyment through various contents even in the soon-to-be-started postseason.” “We will continue to be a Shinhan Bank that grows together with professional baseball,” he said.

KBO President Heo Heo-yeon said, “Shinhan Bank, as the longest-term title sponsor of the KBO League, is accompanying us with the mindset of being a partner in the present and future of the baseball world.” He added, “We will continue to provide unforgettable experiences to KBO fans and Shinhan Bank customers through baseball.” “We will work together to take the professional baseball industry to the next level.”